Morpheus

Founded in March 2001, Morpheus Media, now a CREATETHE GROUP Company, is the leading full-service digital marketing and strategy agency for brands reaching high-end consumers with relationships spanning across LVMH, Gucci Group, Richemont SA, A&E Networks, The New York Times, and Neiman Marcus / Bergdorf Goodman among many other leading brands. Our mission is to provide our clients with marketing strategies and programs tailored to fit their needs, accountable to their goals and maintaining consistent brand guardianship.

We offer a full range of digital marketing services including: SEM/PPC and Display Campaign Management, Natural Search Engine Optimization (SEO), Analytics / Insights, Mobile, Affiliate, and Social Media strategies. Our core principles are transparency, audience expertise, excellent service, and tight focus on our clients’ success metrics. By leveraging direct response in combination with a focus on the consistent representation and promotion of our clients’ brands online, Morpheus strikes the elusive balance between customized branding initiatives and surgically executed ROI optimization.

Media Planning

Morpheus Media doesn't take a cookie-cutter approach to media planning. Rather, we start with a comprehensive set of questions, such as:

  • What has been done in the past?
  • Who are we trying to reach? (demographic and psychographic approaches/targets)
  • What are the measurable metrics for success?
  • Who is the competition? What / how are they doing online?

  • In approaching each media plan as a unique challenge, we are able to put ourselves into the shoes of potential consumers and understand where these consumers live online. Our experience has shown that building a flexible and high-quality media plan is more than targeting endemic and broad reach sites. Niche sites with loyal and passionate followings are key to engaging your potential consumer in a clutter-free, relevant environment – Morpheus Media believes leveraging the "long tail" potential of the internet is essential to brand health and solid ROI.

    SEM

    Search Engine Marketing (SEM), or paid search advertising, is one of the best ways to make an impact online. It's easy enough to sign up for a Google Adwords account and get started, but that's only the tip of the iceberg.

    Traditional SEM approaches begin with the selection of keywords on which to advertise, then copywriting for those terms. Our approach and each step in our processes revolve around the organization’s “brand” and how to integrate with all aspects of it both on and offline. We approach SEM as part of your brand’s ongoing conversation with potential members, rather than a separate, discrete marketing channel. The backbone of all Morpheus SEM efforts is daily, diligent optimization. By employing the learnings built up over management of 30+ active SEM clients and years of working with the search engine algorithms to understand their intricacies, Morpheus can employ next-level targeting and optimization strategies in maximizing the results against virtually any desired KPI.

    SEO

    The Morpheus team understands just how important it is to achieve top rankings on all the major search engines. The SEO process at Morpheus is truly comprehensive in nature, spanning across multiple elements contributing to a site’s foundation / performance with the intent of driving search rankings, traffic and results.

    We achieve highly actionable results by taking a nimble and defensive approach to SEO. Coding and Flash-related errors, tagging issues and other unforeseen problems can often hobble sites, leaving them unable to take timely and action to target core keywords. By taking proactive steps to prevent these problems, as well as optimizing sites for search engine crawlers, we ensure that the content on your page is viewed correctly and indexed properly.

    With these measures in place, we're able to maximize your site's efficiency, which in turn can help you generate the desired ROI. Our team is also well-versed in the strategic end of the link-building process from identifying key partners, to managing anchor text / landing page choices, to managing potential partners or internal teams through the actual outreach process. All of the above is supported by comprehensive reporting, leading to true accountability. As search engine algorithms grow smarter and more precise, brands must deliver the most relevant and freshest content. Morpheus is poised to help make that happen.

    Social Media

    The way we experience, consume, and interact with media has changed forever. As broadband Internet service and wireless Web access have become nearly ubiquitous, increasing numbers of consumers are participating in the creation and distribution of media content.

    Given Morpheus Media’s emphasis on reputation management to enhance brand identity in online channels, Social Media consultation was a natural extension of the agency’s service offering. Morpheus Media understands this seismic cultural shift and advises media companies on how they can adapt to new and ever-evolving realities.

    Now one of the fastest growing elements of the agency by all measures of success, our team includes approximately a dozen Social Media professionals guiding over 20 brands through this emerging landscape by enhancing engagement through strategic extension into appropriate channels.

    Affiliate

    With our paid and affiliate media relationships spanning hundreds of relevant properties, Morpheus Media has run successful affiliate marketing programs since 2003. But make no mistake: We’re picky about our relationships and review each affiliate application to ensure that only the most qualified sites are accepted. A deep understanding of the affiliate landscape helps us deliver the maximum return on investment.

    As your partner, we will consult on creative strategy and offer valuable insights to enhance the quality and variety of messages, as well as increase affiliate conversions and conversion rates. We serve as the day-to-day contact for all affiliate issues with an eye to proactively advancing one-to-one relationships across the life of your campaigns. Aiming to help you grow your business, Morpheus will search for sites with similar audiences to integrate our platform in exchange for a mutually beneficial revenue sharing agreement.

    In the complex world of affiliate marketing, you can count on us to:

  • Create tiered commission levels to help generate incentives for the largest producers to promote our service to their users based on performance.
  • Improve the quantity and quality of affiliate partner lists.
  • Manage the approval and cancellation of all affiliate partners.
  • Provide periodic reports on affiliate programs, schedule weekly conference calls and conduct ad hoc calls and communications throughout the campaign.
  • Analytics

    As an extension of Morpheus' digital media & strategy services, we provide our clients with thoroughly informed recommendations, based on analytics, to improve conversion rates and achieve predefined goals.

    Morpheus' foundation in data analysis has rendered understanding and integrating analytics into our strategies and reporting an instrumental part of our success- driven culture. Our web analytics' services directly enable our clients to make informed marketing decisions based on comprehensive data. As each client has a unique set of key performance indicators (KPIs), we ensure that the data gathered accurately corresponds to those specific measures of success. Our process uncovers data from which we can derive actionable insights and troubleshoot implementation obstacles.

    Morpheus has core competencies in the following web analytics' platforms and is continually exploring new reporting platforms that are tailored to fit specific client needs/goals:

  • Google Analytics
  • Omniture SiteCatalyst & Discover
  • Quantcast
  • DFA Analytics
  • Audience Science
  • Radian6
  • Facebook Insights
  • Twitter Analytics
  • YouTube Analytics

  • Morpheus also provides training sessions for all relevant stakeholders in order to increase our client team’s knowledge of mining and data analysis via these various platforms. Proper execution of analytics implementation yields statistical advantages, thus enhancing overall marketing performance.

    Data & Shopping Feeds

    Morpheus Media is skilled at growing revenue opportunities for clients through online shopping services. We deploy data feed submissions, among a host of other tactics, to put clients in the strongest possible position on comparison shopping engines. By partnering with us, your brand will gain greater efficiencies and cross-channel media optimization. Our skill in managing Co-registration, CPM and CPC media plans ensure maximum return on investment.

    Emerging Media

    As Internet technologies continue to evolve at a rapid pace, you can count on Morpheus Media to be on the cutting-edge of digital marketing and media strategies. We're proud of our ability to scope out new tactics and strategies on an ongoing basis to help marketers meaningfully engage with consumers and stay ahead of the curve. Our speed and agility enable us to approach each business challenge from a unique perspective and offer custom solutions. As new media delivery vehicles (peer-to-peer, consumer-generated, syndicated, hybrid Internet/TV and more) gather momentum each day, Morpheus is prepared to advise you on all of them. Our strength in the use of direct response tactics and tools, will help position your brand well within the world of emerging media platforms.

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