David Yurman Mobile Commerce
Just in time for the Holidays, CREATETHE GROUP has partnered with luxury jeweler client David Yurman to launch a new mobile commerce site, m.davidyurman.com, on CTS PLATFORM. The new mobile site offers a fully branded and optimized shopping experience for consumers by letting them shop from wherever they please. It also provides a multi-channel extension of David Yurman’s flagship commerce site, www.davidyurman.com, which has been powered by CTS PLATFORM for the past five years.
Key features of the David Yurman mobile site include an easy-to-browse and filterable product catalog for shopping, with exclusive mobile promotions and a "Style" section which gives consumers the ability to purchase items from celebrity looks and the current ad campaign on their mobile device. In addition, there is an easy-to-use store finder, which enables consumers to find any of the eighteen David Yurman boutiques in ten states, as well as luxury department stores that carry David Yurman merchandise, by using their current location. Users can either use mobile-enabled GPS capabilities to pin point a store near their exact location or more standard store finder functionality, like zip code search or filtering by Country, State and City.
Following our H&M social media campaign "My 70's Style" launch to eight million+ fans on Facebook.com/HM, we have now extended the campaign with a Fall 2011 "'70s Chic" Collection web experience for HM.com.
The interactive campaign invites users to explore the collection in three beautifully designed environments, the Chambre, Boudoir, Salon, built, designed and captured by our team at CREATETHE GROUP. In addition, users are given the ability to save/share their favorite products, shop the looks as well as exploring the offline campaign.
Visit the '70s Chic Collection Experience now at HM.com
Global E-Commerce Launch on CTS PLATFORM
CREATETHE GROUP launched a new digital flagship site for The Frye Company, the iconic handcrafted boot and footwear manufacturer. We provided the digital marketing services – including strategy, design, user experience, build and systems integration – as well as the digital commerce platform that powers the new site, CTS PLATFORM. The new site will enable The Frye Company to create a scalable online presence and aggressively grow it over the next three years, reaching both US consumers as well as nascent international markets. It will also allow The Frye Company to drive global sales and successfully introduce new shoppers to their iconic, hand-crafted leather footwear, which ranges from popular cowboy, motorcycle and hiking boots to boat shoes and moccasins.
Renowned for unrivaled quality, craftsmanship and its rich American heritage, The Frye Company wanted to create an online experience that remained true to its roots while making it easier for shoppers to find the right merchandise through its robust product catalog. For example, the new site features a powerful, easy-to-use Product Faceted Search tool that incorporates key facets such as style, shaft height, heel height, color and size to make it easier than ever for shoppers to find their ideal footwear. And, it also features real-time, personalized product recommendations – powered by CTS PLATFORM and partner Rich Relevance – to make the overall shopping experience more valuable and enjoyable. The new site also boasts a vast array of meaningful, entertaining branded content including new sections such as "Frye Spotted” and "As Seen In,” which showcase how ordinary people and fashion-forward celebrities wear new Frye styles, respectively.
Luxury Cosmetics Brand Re-launches Flagship E-Commerce Site on CTS PLATFORM
Beauty brand NARS Cosmetics recently re-launched www.narscosmetics.com, its flagship e-commerce site. CREATETHE GROUP provided the digital agency services – including strategy, user experience, design, photography, build and systems integration – as well as the digital commerce platform that powers the site, CTS PLATFORM.
CREATETHE GROUP’s Photo Studio played a key role in the new NARS site launch. NARS engaged the Photo Studio to shoot its entire product catalog, resulting in the most realistic cosmetic product photos produced for e-commerce, with highly accurate colors and visible textures. Shoppers on the NARS site can gauge the actual look and feel of the products in the same way they can while perusing products at an in-store make-up counter.
The brand partnered with CREATETHE GROUP to develop this next-generation ecommerce site that not only delivers an exceptional online shopping experience, but also provides a destination for consumers to interact with the brand. Complementing the luxe retail experience, narscosmetics.com reveals an elevated editorial approach in the "World of NARS.” The section dedicated to showcasing lush and engaging brand content will delight brand enthusiasts and novice customers alike, with exclusive vision and insights from François Nars and NARS artists, stylized brand videos, behind-the-scenes videos from Fashion Week, current and vintage NARS campaigns, and a look at François’ Tahitian island Motu Tané and dog Marcel. Additionally, a special section spotlights François Nars’ inspiration behind the brand’s iconic product names. The new site also features many unique features such as "The Wardrobe,” a visual wish list that allows shoppers to create personalized makeup kits based on individual style, tastes and even events. To create personalized wardrobes, shoppers can access the entire NARS makeup product catalog, giving them hundreds of unique options to choose from.
Global Ecommerce Site Re-launch on CTS PLATFORM
Australian natural beauty company Jurlique has re-launched www.jurlique.com, its global ecommerce site. CREATETHE GROUP provided the digital marketing services – including strategy, design, user experience, build and systems integration – as well as the digital commerce platform that powers the site, CTS PLATFORM. The new site will enable Jurlique to reach both new consumers and devotees of the popular natural beauty brand on a global basis through an engaging mix of content, commerce and community. Key features include a powerful new ratings and reviews system, a personalized skin consultation tool that recommends products based on the individual’s skin profile and the ability to pre-order new products before they arrive in stores. CTS PLATFORM provides enterprise integration with Jurlique’s ERP across three languages and currencies, and provides content management and merchandising control to Jurlique’s local teams so they can customize and differentiate product and content in each region. Morpheus Media, a CREATETHE GROUP company, manages the social media strategies for Jurlique.
De Beers Jewelry
Global Ecommerce Site Re-Launch on CTS PLATFORM
DeBeers came to CREATETHE GROUP with a brief that included a total site redesign, comprising a visual rebranding of the brand, as well as upgrading its ecommerce for international markets. Powered by the global digital commerce platform, CTS PLATFORM, the site showcases the collections, introduces new categories and paths to purchase, and is a rich destination for inspiration and editorial content – a valuable consideration in the emotional context of jewelry. The site includes seven languages and six countries including US, UK, France, Taiwan, Japan, China. The site also includes Client Services tools with, for example, the ability to arrange a viewing in store. Morpheus Media, a CREATETHE GROUP company, manages the digital media strategy and execution for DeBeers.
Described in the media as an "interactive capsule of cool” the Alexander Wang site matches the clean elegance and contemporary cool of the designer perfectly. Artist collaborations with Terence Koh and Diplo and rich content broaden the site’s appeal without interfering with its shopability.
Our accomplishment with this brand has been to deliver a full service digital marketing strategy, including a site, social marketing and a digital campaign, to ensure the brand has a full digital presence across multiple channels. We took a holistic approach to help position the brand as the digital leaders in luxury jewelry and timepieces. The site experience sets a new standards in online shopping and together with the David Yurman team we have grown the online business to significant proportions.
CREATETHE GROUP, designed and built this quintessentially New York designers’ first ecommerce venture. The site allows consumers to explore each of her paired brands independently, but shares a shopping cart so users can shop each without the inconvenience of separate checkouts. DonnaKaran.com is a digital experience that seamlessly integrates rich brand and editorial content and product discovery, while facilitating a smooth and uninterrupted shopping experience.
For the brand, which is all about panache and personality, we created a site to match and reflect the president Robert Duffy’s vision of a personified online. Illustrated avatars of actual sales people in the real-world Marc Jacobs stores guide visitors through a rich and entertaining virtual store within which integrated runway video and shopable content sit side by side. It’s a truly unique shopping experience that works equally well online, on iPad and other mobile devices.
NOWNESS is an innovative, intelligent publishing platform that after just one year is recognized as the leader in digital luxury storytelling. Created in partnership with LVMH, NOWNESS presents an exclusive daily premiere of contemporary culture and global lifestyle content. Its interface invites users to teach it what they Love and Don’t Love, in order to build a bespoke daily briefing of the latest in fashion, gastronomy, art, film, music, design, travel and sport. It’s a revolutionary content-driven presence for luxury, communicating the group’s essence, values and prestige rather than its product, in order to cement its aspirational and elevated perception and ensure customer loyalty.
Bulgari Hotels and Resorts
The world’s most luxurious hotels and resorts are a perfect extension of the brand’s timeless style, and we created a rich, immersive luxurious site experience to match. All the hotel and resort locations can be explored, and the level of personalization matches up to this exclusive customer’s high expectations.