Calvin Klein
Challenge
Showcase multiple brands with distinctively different personalities under a single, unified design language. That was our challenge in building Calvin Klein’s long-awaited foray into the internet.
As a company dedicated to a clean, simple aesthetic, they needed a site that reflected the minimalism of the brand, while setting a new precedent for fashion and shopping online.
Solution
Our response was a versatile and potent portal of online shopping, branding and videos. Images and movement truly stand out from a natural design and clean backdrop. Collection feels distinct from Calvin Klein Jeans as each brand retains its own identity.
True to both createthe group and Calvin Klein, the site moves gracefully, avoiding the elaborate layouts and dead-ends found in most sites. Additionally, we developed calvinklein.tv: an archive of runway and campaign video channels that provide an endless depth of content.
Results
We continue to fuel Calvin Klein’s success online through various projects, including the upcoming Calvin Klein Jeans, ck One and Secret Obsession Calvin Klein.
