CUSP
Challenge
In a crowded and competitive contemporary women’s fashion market, Neiman Marcus’ multibrand boutique CUSP needed an ecommerce site to set it apart. They had the right clothes and the perfect style, but lacked a site that reflected the vibrancy and freshness of the stores.
Solution
We welcomed this challenge by creating an online experience that fits the brand personality to a T. Anchored by the signature CUSP Shop by Looks carousel, the site is designed with fluid transitions, a flirty editorial voice, powerful merchandising tools and an up-to-the-minute blog: elements that unite to position CUSP as a key player in the contemporary market.
And what does it mean to be fashionable if you aren’t up to date? Our flexible CTS/PUBLISH software allows content editors and web merchandisers to easily add, edit and control all areas of the site, including promotions and seasonal trends, ensuring that CUSP never goes out of style.
Results
Cusp.com has proven that Neiman Marcus continues to be retail leader to be reckoned with. Its launch exceeded all initial objectives. Since then, Cusp has continued to see growth, including new store openings and a widening of its loyal fan base.
