David Yurman

As a brand known for its impeccable jewelry designs, David Yurman was seeking an outlet for continued growth.

Early on, they saw an opportunity to seize an untapped market with a standalone online boutique. But as a company that emphasizes elegance to the utmost, they were looking to find an effective blend of content and commerce.

Beginning in 2006, we transitioned the company from Neiman Marcus’ platform to our CTS/SELL software to create a beautiful, robust brand and ecommerce site. Images speak with bold statements. Movement captivates. And various sections of the site take on their own mood.

Equally stunning is the back-end integration. The site includes a real-time order and inventory update interface for fulfillment and order management to support David Yurman’s high-volume sales. The checkout process is simple and seamless without interrupting the brand experience. This, along with strategic online marketing, weekly email blasts and product photography by createthe studio, has proven to be a potent formula for success.

A 30% increase in conversion rates and a significant year-on-year increase in online sales, making ecommerce the number one David Yurman retail channel.

We have continued to partner with David Yurman and expand their success online with the addition of two Chinese language sites, a Russian version, the introduction of fragrance into the ecommerce catalog and the development of a mobile phone application.