Donna Karan

As an influential American luxury brand, Donna Karan needed an online presence that spoke to its audience. One that was personal, inviting and equally iconic. They asked us to engage and excite by developing a new site filled with rich content opportunities that extended the brand beyond just the clothes and stores.

We listened carefully.

What we developed was a site that reveals the multifaceted dimensions of Donna Karan.
All of her featured projects and collections are supplemented by warm tidbits of detail, including seasonal inspirations, personally narrated runway videos, a travel journal and her extensive philanthropy. Additionally, the site transforms from light and airy to dark and debonair, altering its mood each time to debut a new collection or campaign.

Donna Karan also reaches a new level of interactivity—one that goes above and beyond the capabilities of a normal brand site. Users can browse collections and contact a personal shopper directly to schedule an in-store fitting and pick-up. Donna’s "System of Dressing” gives customers advice and editorial tips on how to wear it. And lastly, an innovative pop-out navigation systems transports users with ease, keeping all content organized, simple and ever elegant.

Customers have consistently praised the site for its ease of use. Additionally, our online media campaigns, frequent updates and ongoing enhancements have continued to drive traffic and keep users coming back.