Gucci
Challenge
Gucci was craving something innovative and eye-catching for exclusive VIPs to use in their boutiques: an interactive extension that brought Gucci’s catalogs to life.
Solution
As an agency that thrives off new technologies, we developed a playful touch screen kiosk that truly enhances the brand. But while touch screens may intrigue, creative design is what engages.
With the opening of Gucci’s New York flagship store, 725 Fifth Avenue, six units were incorporated into the store layout. The computer tablets, wrapped in Guccissima leather, allow guests to explore stunning runway videos, catalog and product images, a historical timeline as well as other elements—all with their fingertips.
Results
Gucci plans to expand the touch screens to stores worldwide and will be fed with localized content trafficked with our CTS/PUBLISH software. Variations of images and product selection, asset and press material will reflect geographical requirements and interests for a truly bespoke experience.
