Juicy Couture
Challenge
Juicy Couture’s exponential growth (and loyal fans) demanded a revamped ecommerce site that ushered Juicy into the next generation. A site that could strengthen the brand’s relationship with the consumer and generate an even greater revenue stream.
Solution
We developed a portal that infuses Web 2.0 social shopping technologies to create a unique brand, ecommerce and social networking hybrid. Most importantly, we designed it to be fun. The site serves as the central hub for Juicy lovers to shop, interact and play, with such exciting features as Create A Look, Rate My Juicy and Pam and Gela’s blog, Love, G&P.
Once again, our proprietary software platform has allowed the brand to further evolve and grow as new features are introduced and as consumers connect and find themselves living in a sweet, Juicy world.
Results
Juicy fans are hooked. Repeat visitors have nearly tripled since the site's launch in September 2008.
Juicy Couture and createthe group were featured as interactive leaders in Women’s Wear Daily’s, "Apparel Firms Create Own Social Networks.”
