Krug
Challenge
Moët Hennessy’s Krug represents the finest in champagne. It is a world-class house that prides itself on the painstaking care and craft that goes into every bottle. From the demanding grape selection process to the aging cellars and final presentation, detail is what makes the bespoke Krug experience. But how can this art form be conveyed online?
Solution
After visiting the chateau in France (and many bottles later), we came back and created a simple translation of the legendary champagne itself. Crisp and sophisticated, the site showcases the rich craftsmanship and heritage of the House of Krug with fluid movement and transparent layers that emulate its effervescence. No detail was left untouched. Spectacular imagery takes stage, subtle nuances reveal themselves. It is a cohesive site that creates a refreshing appetite for discovery.
Results
Krug’s modern feel has withstood the test of time, remaining as relevant today as it was when it first launched.
