Marc Jacobs
Challenge
Marc Jacobs needed something new. Their site fit the brand, but lacked high impact imagery, interactive features and a simple navigation to enhance usability. They asked us to develop a redesign that naturally flowed from one page to the next while still maintaining the distinct Marc Jacobs aesthetic.
Solution
For the next generation site, we played with proportion, new media and structure. The edgy and improved site contains full-screen and embedded videos, interactive zooms, while a pared navigation provides a sense of fluidity. Additionally, every area of the site has its own look and feel for a beautiful example of function and design colliding.
MarcJacobs.com is ecommerce ready and is equipped to take it to the next level once again, thanks to our CTS/PUBLISH software, which allows the site to stay fresh—so devotees can always stay in-style.
Results
Response to Marc Jacob’s redesign has been overwhelmingly positive. User time spent on Marc Jacobs is double the average of a standard single-brand retailer, an amazing statistic for an increasingly busy audience.
