Oscar de la Renta
Challenge
As an elegant brand known for its fine craftsmanship, beautiful detail and superior fabrics, Oscar de la Renta lacked a thrilling online ecommerce presence to match. The experience was disjointed: ecommerce was on one platform, while the brand site was at an entirely different url. Our goal was to reconcile the two and sell high fashion in a sophisticated way.
Solution
With this in mind, we designed the Oscar de la Renta online boutique with a holistic vision: to completely immerse the user into the world of Oscar. The site features a strong editorial voice with behind-the-craft videos, full-screen products zooms and a glimpse into the style, elements and inspiration behind the celebrated fashion house.
In phase two, we embarked on setting new standards for luxury ecommerce. Powered by our flexible CTS/SELL software platform, the online boutique achieves the delicate balance between branding, commerce and a highly functional, easy-to-use shopping process. Users can shop the runway shows. And, fueled by our createthe media online advertising campaign, Oscar de la Renta is set to revolutionize the 360ยบ luxury ecommerce experience.
Results
Site traffic has nearly doubled since the site's ecommerce launch in August 2008. And with our createthe media driving users to the site, monthly sales have continued to grow.
