Stella McCartney
Challenge
As a contemporary label known for its whimsical and airy designs, Stella McCartney wanted a site that reflected its femininity and carefully crafted mood.
Solution
For the next generation site, we captured the essence of Stella through motion, pace and fluidity. The homepage features dynamic content-exposing images and video that invite exploration. Runway looks and the shop by look feature are all videos that feel alive, irreverent and fun. We also added a special Stella’s World section for Stella to showcase her thoughts, philanthropic works, behind-the-scenes peeks and upcoming events.
Not only is the site in continuous motion, but it is also easily updated using our CTS/PUBLISH software. Each season, new collections and runway videos can be uploaded immediately to ensure users have instant access to the always flirty brand. These, coupled with a seamless online boutique, create a memorable, invigorating presence.
Results
Stella McCartney continues to entertain millions of users each year, keeping them captivated with new campaigns, updated videos and collections.
