St. John
Challenge
As a staple of American sophistication, St. John had built a loyal following that was buzzing for all things St. John. But what was missing was a central hub for users to connect to the brand. They had an existing ecommerce outlet through Neiman Marcus, but were ready for a new spark to reinvigorate the brand.
Solution
The first phase of St. John’s next generation site is an elegant showcase of their legacy. We constructed a poignant mood by tactfully playing with light and shadow, fluidity and graceful movement. And, with an unparalleled depth of content, users can explore hours of behind-the-scene videos, runway shows, an online magazine, as well as delve into the craftsmanship and history—all managed using our CTS/PUBLISH software suite.
Phase two will further evolve the site with ecommerce, powered by CTS/SELL, and the new CTS/SOCIAL St. John Community. Users will soon be able to create their own profiles and interact with designers, Marie Gray and each other for a unique social shopping affair.
Results
Response to St. John has been overwhelming. Anecdotal evidence reveals one customer so thrilled with the new site, she immediately called her nearest boutique to place an order.
Piggybacking on the brand site's success, we have also created a microsite for St. John’s new label SoCa.
