T Magazine

It’s a funny thing translating print to web. You’re faced with the complex task of taking a static medium and transforming it into something dynamic. The New York Times was looking to partner with an agency that could act as this interpreter: savvy enough to understand editorial, while adept at both design and technology.

They asked us to design and execute a unique and innovative online presence for their fashion and culture publication T Style Magazine—one that appropriately showcases the rich, complex aesthetic and provocative editorial of the magazine, while seamlessly integrating new advertising opportunities.

We developed a visually-stunning site that captures the elegance and sophistication of the print magazine. T Magazine online elevates the user experience with rich media, web extras, and innovative features such as interactive content, and zoom and image galleries that allow for a closer look – all while maintaining high usability and function. The site allows for intuitive navigation with graceful horizontal scrolling as well as cross-article, video and sectional linking.

Additionally, the site is equipped with innovative advertising opportunities including rolling duvets, article banners, and space on The Moment: T’s up-to-the-minute fashion, design, food and travel blog.

We built the back-end framework for T using a customized version of our CTS / PUBLISH software. Articles and content can easily be updated and managed to accommodate every new issue.

T Magazine and The Moment continue to excite readers and luxury advertisers alike, drawing millions of unique hits each month.

T Magazine was also a 2008 Webby Award Honoree.